Embrace Home Loans has named industry veteran Jason Will (pictured) to the newly created role of senior vice president of market growth.

Will has over 20 years of experience in the mortgage industry, most of it with Wells Fargo Home Mortgage, where he held leadership roles in sales and business development – most recently as Vice President, Director National Builders’ National Coverage Eastern United States.

Read more: Embrace Home Loans embarks on hiring wave

In his new role at Embrace, he will be responsible for helping to increase the company’s market share, expand its affiliate partnerships and establish a team of regional market growth vice presidents to lead the company’s overall expansion strategy.

“Jason is a strategic thinker with extensive experience developing relationships with builders and managing and growing sales,” said Dennis Hardiman, Founder and CEO of Embrace Home Loans. divisions of the retail, direct and financial institutions group. We are delighted to welcome him to our team.

For his part, Will said he will focus on developing a suite of new products and strategies so that Embrace’s loan officers can serve more clients. He also plans to forge new partnerships and relationships with real estate professionals, home builders and other referral sources.

“We are really adding octane and expanding our purchasing business,” said Will. “Embrace has a number of very strong competitive advantages as a mortgage lender, including a strong management team, superior customer service and state-of-the-art service. digital technology. I couldn’t be happier to be here.

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