Courtesy Grand Rapids Drive

Grand Rapids Drive fans and partners can now purchase tickets, merchandise, and sponsorships using cryptocurrency.

The basketball organization accepts Bitcoin as the initial cryptocurrency. It is a decentralized digital currency stored on the blockchain. Blockchain technology allows each bitcoin to be unique while validating each transaction with a unique blockchain distinction. The Drive is associated with Open knot, a Bitcoin payment processor.

“Our team is thrilled to offer this opportunity to fans and partners,” said Steve Jbara, president and co-owner of Grand Rapids Drive. “We have observed that cryptocurrency – particularly Bitcoin – has grown in value and popularity over the past few months, and we believe it is here to stay. Our team is ready to work with crypto in our day to day operations.

Grand Rapids Drive is one of two NBA G League teams to accept crypto payment options.

“Our organization continues to grow, evolve and elevate,” Jbara said. “This addition is another exciting announcement for the 2021-22 NBA G League season. “

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Danielle Nelson is a Grand Rapids Business Journal / Grand Rapids Magazine reporter covering education, travel and tourism, hospitality, law, startups, agriculture, sports, marketing, public relations and advertising and arts and entertainment. She is also the staff researcher who compiles the weekly lists. Email Danielle at dnelson at grbj dot com. Follow her on Twitter @Dan_Nels

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