Couples decide to stay home – but traditional V-Day gifts such as candy and flowers remain popular
New York, New York –News Direct– Suzy
Susie, a real-time market research platform, today announced its new research report, “State of the Consumer: Valentine’s Day 2021”, which shows that nearly 70% of consumers plan to celebrate Valentine’s Day. home this year. The report found that while many Americans and their loved ones will change their romantic dinner plans from last year, heart-shaped boxes of chocolates still have hearts of those who plan to give candy to people they love. they like.
According to Suzy’s research, the best Valentine’s Day gifts include:
greeting cards (52%));
Wine/Alcohol (42%); and
One night and dinner at home for the most part
Likely due to COVID-19 restrictions or concerns, more than a third of respondents (38%) who went out for Valentine’s Day last year are staying home this year. Suzy’s research also found that 31% of people who stayed home in 2020 are sticking to the same plan this time around, while nearly a quarter (24%) plan to go out for New Year’s Eve. Valentin, as they did last year.
Most respondents are cooking dinner at home this year (36%), followed by ordering takeout from a restaurant (28%). Only 23% plan to dine out this year.
Candy remains Cupid’s arrow
Despite the change in Valentine’s Day plans, candy remains a cupid’s arrow for consumers planning to give gifts this year. In fact, 86% of respondents plan to buy sweets for Valentine’s Day this year, most often for a loved one (69%), their children (49%) or themselves (41%).
The most popular candy purchases are the timeless box of heart-shaped chocolates (29%), followed by Hershey’s Kisses and chocolate-covered cherries (tied at 22%), M&M’s and conversation hearts (also tied at 11%). Most Americans will spend between $10 and $30 on candy (36%). A smaller percentage will spend between $33 and $50 (18%), $50 and $100 (15%) and more than $100 (12%) on candy.
More than half of consumers plan to purchase Valentine’s Day cards (53%), with 41% of cards being for a loved one and 11% for their children.
“Research shows that Valentine’s Day this year means a candlelit dinner in the kitchen instead of a night out on the town, and brands will need to adapt accordingly,” said Suzy President Avi Savar. “While spending is still expected to be at the same level as previous years, sales strategies will need to be adjusted to meet the ever-changing needs of consumers during the pandemic.”
Suzy’s State of the Consumer: Valentine’s Day 2021 survey was conducted on January 14, 2021 and included 538 respondents. A full report is available upon request.
About State of the Consumer: Valentine’s Day 2021
At Suzy’s Consumer State: Valentine’s Day 2021 The study surveyed 538 U.S. consumers in January 2021. The samples are directionally representative of U.S. consumers and weighted by age, gender, ethnicity, and region to accurately reflect attitudes across the US consumer population.
Founded in 2017, Suzy is an enterprise software platform that puts the voice of the consumer at your fingertips. Whether you’re a novice or expert researcher, Suzy provides advanced tools combined with the highest quality audience to deliver insights in minutes. Many of the world’s leading brands use Suzy to deliver breakthrough products and experiences backed by data-driven decisions. To date, Suzy has raised over $35 million in venture funding from investors including Bertelsmann Digital Media Investments, Foundry Group, Tribeca Venture Partners, Triangle Peak Partners and Kevin Durant’s 35 Ventures. Learn more at www.suzy.com.
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