New Collaboration Further Expands Mendes and AG Ventures Partnership Platform with Cross-Platform Campaign and Investment in SmileDirectClub

NASHVILLE, Tennessee., Feb. 7, 2019 / PRNewswire / – SmileDirectClub, the market leader and pioneer in physician-led remote invisible aligner therapy, partners with singer-songwriter Shawn mendes to send the message of the confidence that an incredible smile can bring.

“I’m really excited to partner with SmileDirectClub and work with a company that aims to build trust and spread positivity in an authentic way,” Mendes said.

Mendes has partnered with SmileDirectClub to talk about a mission he advocates and further focus his partnership platform on investing in organizations, brands and causes that resonate with him on a personal level. The partnership will kick off with a new TV spot featuring Mendes which will air at the GRAMMY® Awards on February 10. A portion of the proceeds from the campaign will be donated to organizations seeking to improve children’s health as well as mental and emotional well-being.

“SmileDirectClub was founded on the belief that everyone deserves a smile they can be proud of, and we are delighted to team up with Shawn Mendes, who truly embodies the confidence that comes with an incredible smile,” said Alex Fenkell, co-founder of SmileDirectClub. “We know he is a perfect partner to help spread our message and our mission.”

Founded four years ago, SmileDirectClub is revolutionizing the process of achieving a straighter smile. Today the company is valued at $ 3.2 billion, employs nearly 4,000 people and has helped more than 370,000 people achieve the smile of their dreams. SmileDirectClub democratizes trust by making an incredible smile more affordable and accessible.

On Shawn mendes
nominated for GRAMMY, TorontoMulti-platinum singer / songwriter Shawn Mendes released his highly anticipated self-titled third album in May 2018. The album debuted at # 1 on the Billboard 200 albums as well as several additional global markets including Australia, Canada, Mexico, Belgium, and Holland, and reached # 1 on iTunes in over 80 countries upon release. The album went on to become one of the top-selling debut albums of 2018 and made Shawn the third youngest solo artist to ever have three consecutive No.1 albums. At the end of 2018, Shawn was nominated in two categories for the 61st edition of the GRAMMY Awards, including Song of the Year for “In My Blood” and Best Pop Vocal Album for Shawn Mendes. Prior to the album, he released several tracks including “Youth” with Khalid, “In My Blood” and “Lost in Japan. ”Both“ In My Blood ”and“ Lost in ” Japan“has been a huge success, rising to the first and second overall iTunes ranking in the United States, reaching the top 5 on iTunes in more than 50 countries and occupying the first and second spots on Spotify’s“ New Music Friday ”. With “In My Blood,” Shawn became the first artist to have four No. 1 singles on AC radio before the age of 20.

In april 2017, Shawn released his 3x Platinum hit “There’s Nothing Holdin ‘Me Back”. The track marked Shawn’s second No. 1 single on Radio Top 40 and on Billboard‘s Pop Songs chart, joining her single “Stitches” 7x Platinum. Throughout his career, Shawn has produced three consecutive No. 1 debut albums, two platinum albums, and eight consecutive platinum and multi-platinum singles. Globally, he has sold over 15 million albums and 100 million singles, and amassed over 20 billion song streams and 6 billion YouTube views. Shawn completed two sold-out world tours with over a million tickets sold, legendary sold-out stadiums and arenas, including New York. Madison Square Garden and that of London O2 Arena in minutes. On his next tour, Shawn mendes: Round, he sold his very first stadium show in minutes at Rogers Center in his hometown of Toronto. The tour starts in March 2019, with over 70 dates currently announced across the UK, Europe, North America, Latin America, and Australia/New Zealand, with more to be announced soon. he overcame Billboard‘s “21 Under 21” in 2017 and 2018 and was featured on Forbes‘”30 Under 30″, “25 Under 25” from Spotify, and TIME from the magazine “TIME 100 most influential people”. In February 2018, ROI Influencer Media recognized Shawn as the Most Influential Artist and First Most Influential Teenager across all social media platforms.

About AG artists:
Andrew Gertler (AG) Artists is a full-service artist management and creation company responsible for building the careers of several major labels and independent artists, including the GRAMMY-nominated singer-songwriter. Shawn mendes, and AG Ventures, the housing technology investment company, as well as the AG Films film production company.

About SmileDirectClub
SmileDirectClub was founded on a simple belief: everyone deserves a smile they love. Recognizing an opportunity to increase access to dental care, the company has pioneered the creation of advanced platforms and technologies for physician-led remote aligner therapy. With a digital network of over 240 affiliated licensed dentists and orthodontists overseeing client treatment, from taking impressions with a home kit to receiving a digital scan taken at one of the 200+ SmileShops in through United States and Canada until the end of the client’s treatment, SmileDirectClub has made orthodontic solutions more affordable and convenient than ever. SmileDirectClub was founded in 2014 by Alex Fenkell and Jordan katzman in partnership with Camelot Venture Group, whose portfolio companies include 1-800 CONTACTS and Quicken Loans, and is based in Nashville, Tennessee. For more information visit

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