‘Euphoria’ tops three most requested shows for streamer, according to Parrot Analytics
The most requested show on HBO Max in March was “South Park”, which had 48.16 times the average series demand for the month – according to data from Parrot Analytics, which factors in consumer research data , streaming, downloads and social media. , including consumer engagement.
The long-running animated comedy continues to pay dividends to HBO Max, which bought the streaming rights in 2019 for $500 million. There’s no doubt that Paramount+ is eager to see the return of “South Park,” an MTV Studios-produced Comedy Central show, to its streaming catalog when HBO Max’s deal expires in the United States in 2024. international markets, “South Park” will become available later this year on Paramount+.
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US request for “South Park” vs. “Rick and Morty”, March 1, 2021-April 11, 2022 (Parrot Analytics)
“South Park” isn’t the only adult animated comedy in the top 10 on HBO Max this month. Adult Swim’s “Rick and Morty” ranked fifth for the month. HBO Max will be happy to have this asset in its catalog when it no longer has “South Park”. Both series have roughly the same peaks in demand during their respective seasons.
We also see the strength of original content that HBO Max is able to leverage in this month’s top 10. Half of the 10 most requested series on the platform in March are HBO originals or HBO Max. The main originals on the platform are “Game of Thrones” and “Euphoria”. ‘Game of Thrones’ saw renewed interest this month as an August 21 release date was announced for its upcoming prequel, ‘The House of the Dragon’. If this new show has even a fraction of “Game of Thrones” demand met, it will be a major subscriber draw for HBO Max.
10 most requested series on HBO Max, United States, March 2022 (Parrot Analytics)
Rounding out this month’s top 10, HBO Max’s latest original, “Our Flag Means Death,” premiered March 3. Demand for the pirate comedy grew steadily throughout its first season and continued to grow even weeks after its finale as fans discover and fall in love with this one-of-a-kind show.
It’s worth noting that “The Big Bang Theory” is in the top 10 most requested shows on HBO Max – not “Friends.” Much has been made of the value of ‘Friends’ – WarnerMedia reportedly paid $500 million for the rights to the classic NBC sitcom and millions more for a cast reunion last year. So far this year, however, “The Big Bang Theory” has seen ever-increasing demand. CBS’ current prequel series “Young Sheldon” has partly helped keep the sitcom relevant to audiences.
